Marketing in a Digital World is a highly popular course offered as part of the Digital Marketing Specialization on Coursera. With over 500,000 learners already enrolled, this course delves into how digital tools are reshaping the landscape of marketing. Taught by esteemed instructors Aric Rindfleisch and Steve Raquel, this beginner-level course requires no prior experience and offers a flexible schedule for approximately 28 hours of learning. Joining this course provides valuable insights into digital marketing strategies and consumer behaviors in the modern era.
What You’ll Learn
- Gain insights into the evolving landscape of digital marketing
- Understand the role of consumers in shaping product development and promotion
- Learn about digital tools that revolutionize retail and pricing strategies
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Skills You’ll Gain
- Marketing
- Digital Marketing
- Marketing Mix
- Product Strategies
- Pricing Strategies
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This course, Marketing in a Digital World, explores the transformative impact of new digital technologies on marketing practices for both businesses and consumers. Through engaging lessons, interactive quizzes, and peer reviews, you will gain an in-depth understanding of how the Internet, smartphones, and other digital tools are shaping the marketing domain.
Key topics covered in the course include:
- Understanding the changing nature of marketing in the digital age
- Explaining how digital tools empower consumers in product development and marketing activities
- Acquiring new concepts, tools, and insights to enhance your digital marketing skills
By enrolling in Marketing in a Digital World, you will be part of the prestigious Gies College of Business online program, which includes offerings like the iMBA and iMSM. Additionally, completing this course can open doors to further degree programs leveraging your Coursera achievements.
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