The Digital Marketing Revolution course is a part of the Digital Marketing Specialization offered in English. The course is taught by instructors Aric Rindfleisch and Steve Raquel. With financial aid available, it has already garnered over 93,004 enrollments and is included with Coursera Plus. The course is aimed at beginners with no prior experience required, can be completed in approximately 25 hours, and offers a flexible schedule for self-paced learning.
What You’ll Learn
- Understand the differences between Analog and Digital marketing
- Explore the impact of the Digital Revolution on marketing activities
- Develop critical thinking skills for marketing in the current landscape
- Learn real-world examples of successful marketing strategies
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Skills You’ll Gain
- Data Science
- Big Data
- Python Programming
- Github
- Machine Learning
- Deep Learning
- Methodology
- SQL
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The Digital Marketing Revolution course delves into the changing landscape of marketing due to digital technologies. The course explores the impact of the Digital Revolution on both Analog and Digital marketing activities. It covers topics such as Domination, Resistance, Synergy, and Transformation in the marketing realm. By employing various learning techniques like video lectures, case studies, hands-on exercises, and interviews with marketing scholars, the course provides an interactive learning experience. Upon completion, learners gain insights into the key differences between Analog and Digital marketing, strategies for marketing Analog products in a Digital world, and critical thinking skills applicable to marketing in today’s dynamic environment.
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