Artificial Intelligence (AI) in Marketing is a comprehensive course that explores how businesses can leverage AI tools to enhance customer engagement and gain sustainable competitive advantages. Developed at the Darden School of Business at the University of Virginia and taught by Professor Rajkumar Venkatesan, this course delves into the key forces driving AI in marketing strategies – Algorithms, Networks, and Data.
What You’ll Learn
- How to use data-driven AI to improve customer engagement
- How to develop networked business models and leverage network effects
- How to build competitive advantage from data gathered on digital platforms
- How to create AI Relationship Moments personalized to customers
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Skills You’ll Gain
- Business Model
- Customer Engagement
- Digital Marketing
- Marketing Strategy
- Network Effects
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AI is everywhere, transforming the way businesses operate and market their products and services. In this course, you will learn how to harness the power of AI to improve customer engagement, develop networked business models, and create personalized AI Relationship Moments that drive effective marketing strategies.
Throughout the course, you will analyze real-world examples of companies like Ford, Netflix, and the Washington Post utilizing AI to gain a competitive edge. The course consists of four modules that cover topics such as the history of AI, machine learning, deep learning, building a competitive advantage with data, and implementing AI relationship moments in marketing strategies.
By the end of the course, you will have a deeper understanding of how AI is shaping the marketing landscape and the opportunities it presents for businesses across various industries.
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